My goodness, who from my generation of boxer underwear boys could possibly envision that one day we could purchase underwear that stretches 16-ways, guarantees no 'wedgies,' offers a 'quick-draw' fly and gives the owner 'contour-pouch' comfort. Well fellas, say hello to the new Tommy John undies...this is not the same 'Tommy John' (baseball pitcher) who had ulnar collateral ligament reconstruction...nope, were takin' Tommy John men's 'skivvies.'!
It's interesting what's advertised on television these days. Just as underclothes have changed so has marketing acceptability tactics. Today's Victoria Secrets' lingerie ads more closely resemble a girly magazine centerfold from days' of old. Once upon a time, medical doctors and attorneys did not advertise as they do today. Such advertising was considered undignified for their profession. That attitude gave way to greed. The law firms today plead and beg the public to please consider 'suing' somebody...anybody. And as a 1940's boy, I would have thought 'erectile dysfunction' meant something was out of whack with my Gilbert 'Erector Set Toy.'
Soon the NFL Super Bowl will be played and the television ads will be a sidebar fascination to the 100+ million television viewers. I wonder if the advertising cost will be greater than the $5 million per 30-second ads charged by FOX in 2017. Why is the cost so high? The short answer: Advertising works! Several years ago, my family doctor told me that one-third of the prescriptions he writes is patient requested. Driven by advertisements. Why does he write them. If the medicine the patient wants to try for his arthritis, etc. is compatible with other medicines taken, why not...might have a placebo effect.
Anyway, today I'm heading to the mall to purchase some Tommy John underwear. This old boy with a weakened bladder and a prostate the size of Idaho could benefit from undies with a 'quick-draw-fly.'
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