One bit of consultant work I have done for the past 13-years is with the Decatur School District as coordinator of a Thanksgiving boys' basketball invitational tournament. This tournament is one of Illinois' best prep basketball showcases. Over seventy Division I players have played in this tournament and consider the fact that last year's NBA Champions, Golden State 'Warriors' had two players, Andre' Iguodala and Shawn Livingston on its team, both of whom were former MVP athletes in this Decatur Tourney.
This 46-year running event is a costly proposition. Team guarantees approach $20,000.00, then tag on security, game management/officials, corporate perks, etc. and the total monetary amount needed to be raised is approximately $32,000.00. Nevertheless, we realize a profit each year.
It would be easier if it was permissible to accept beer-distributors' sponsorship-donations, however that is a public school no-no. That said, the school's accept ads from other grocery store-outlets, which sell beer and liquor. I believe a partnership could be formed especially with educational-targeted messages for the high school age student. Beer distributors and school districts could form an alliance to drive one profound educational effort regarding legality issues, drinking and driving and general risks. That plea falls on deaf ears.
Of course, our society will televise the post-game MLB playoff celebrations showing abusive alcohol behavior; even a player's young son pouring campaign into the mouth of his father. We Americans talk out of both sides of our mouth!
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