Television remote in hand, I have program viewing choices, however I Do Not have a say in what commercials may appear during programming. Historically, commercials have held clever double entendres. The American product pushers have discovered that a subliminal sexual message gets attention, especially if your attempting to appeal to horny old men and 'Bubba.'
Two days ago mid-morning, a long-legged, sultry looking brunette appeared on my television screen. She was perched on a front stoop wearing a very short skirt and striking a most suggestive pose as she bit into a Hardee's bacon-burger. The catsup juices dripped from the sandwich downward landing on her long gams as she simultaneously used her tongue to retrieve flowing condiments oozing from the sides of her Botox enlarged lips; hot damn, I wanted to head to Hardee's for a juicy one.
About the time I began losing my burger appetite, I looked up to see another sex-commercial. This commercial used a sensuous young woman to sell another product; we are talking Viagra. The seductive behaving young woman was dressed in flimsy lingerie clothing. The barefoot young lady rolled around on a bed and looked directly into the camera making the pitch that 'you guys with erectile dysfunction are going to be able to 'get-it-up' for me and every other gal if you try Viagra.
As the old Virginia Slim cigarette ad once proclaimed: "You've come a long way baby!"...and the gender stereotyping is alive and well...we continue to demean females.
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